Cookies today are doing all kinds of bad things, but did you know that the original creators wanted to stop that? I had a discussion the other day about GDPR, ePrivacy and all those problems for publishers, and I pointed out that the way we think about this is wrong. We were never supposed to be able to do what most publishers and tech companies do today. In fact, what if I were to tell you that the original specification for how cookies should be implemented in browsers pretty much defined what GDPR is today? Yep, that’s right. The original cookie specification was GDPR compliant, it’s only later that the ad tech industry completely messed everything up. It’s a really fascinating story, that as a publisher you should know, because it very profoundly puts the problem that we face today into perspective. So, let me tell this story.

Source: baekdal