Google Faces Privacy Lawsuit Over Tracking Users in Incognito Mode
Google faces a $5 billion class-action lawsuit over claims that it has been collecting people’s browsing information without their knowledge even when using the incognito browsing mode that’s meant to keep their online activities private. The lawsuit, filed in the federal court in San Jose, California, alleges that Google compiles user data through Google Analytics, Google Ad Manager and other applications and website plug-ins, including smartphone apps, regardless of whether users click on Google-supported ads, according to a report in Reuters. Google uses this data to learn about private browsing habits of Chrome users, ranging from seemingly innocuous data that can be used for ad-targeting—such as information about hobbies, interests and favorite foods—to the “most intimate and potentially embarrassing things” that people may search for online, according to the complaint.
Google “cannot continue to engage in the covert and unauthorized data collection from virtually every American with a computer or phone,” the complaint said, according to the report.