Adware vendors buy Chrome Extensions to send ad- and malware-filled updates
One of the coolest things about Chrome is the silent, automatic updates that always ensure that users are always running the latest version. While Chrome itself is updated automatically by Google, that update process also includes Chrome’s extensions, which are updated by the extension owners. This means that it’s up to the user to decide if the owner of an extension is trustworthy or not, since you are basically giving them permission to push new code out to your browser whenever they feel like it.
Source: arstechnica.com