A Sobering Look at Fake Online Reviews

Bryan Seely, a security expert who has written extensively about the use of fake search listings to conduct online bait-and-switch scams, said the purpose of sites like those that Seorehabs pays people to create is to funnel calls to a handful of switchboards that then sell the leads to rehab centers that have agreed to pay for them. Many rehab facilities will pay hundreds of dollars for leads that may ultimately lead to a new patient. After all, Seely said, some facilities can then turn around and bill insurance providers for thousands of dollars per patient.

Source: krebsonsecurity.com