Ticketmaster to trial facial recognition technology at live venues

The company suggested a number of other ways it may use the technology, including to serve more personalized offers and product tie-ins while attendees move around the venue. It would also allow for “development of deeper customer relationships” between fans, artists, venues, and teams. Moreover, Ticketmaster touts the technology as boosting safety and security, as it allows venues to know exactly who is in attendance — though an e-ticket tied to an individual’s mobile device would presumably offer a similar benefit.

Source: venturebeat.com